EMAIL US EMAIL US

Search Engine Optimisation for Small Businesses

Posted 30 Jul '21

Search Engine Optimisation for Small Businesses

The internet is amazing, putting a vast trove of information right at our fingertips. But with the current Google page count at an incredible 130 trillion, getting your business to appear near the top of those search results isn’t easy.

That’s where search engine optimisation (SEO) comes into play. And the good news is, with a bit of effort and understanding, it doesn’t have to be expensive.

Here’s what you need to know:

Understanding SEO

Before you can optimise, you need a basic understanding of what influences page ranking. As Google puts it: ‘search engine optimisation is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines’.

The continually-evolving Google algorithm considers around 200 factors when deciding which pages to list in the result of a search – including when your page was last updated, original content, image tags and meta-descriptions.

Google 'robots' continually crawl sites and store information about every single webpage, ready to be called upon when a search term is used.

Making your site a favourite with the robots

Keywords, labelling images, creating fresh content and writing relevant page titles – there are numerous ‘hacks’ that help optimise your website for search. Most of these are simple and don’t cost you anything, and, importantly, also improve the experience for visitors to your website. experience.

It won’t happen overnight

Improving SEO involves playing the long game. Fresh, relevant content is loved by search engines and this takes time and commitment. Once you create a bank of interesting, unique content it also becomes shareable, and other websites may even link to it. Called ‘inbound links’, these are Google robot gold.

Focus on making your website relevant, up-to-date and customer-friendly. Not only will this help boost your Google rankings, but it will provide a better experience for your customers and prospects.

Malcolm Plane

Superannuation Specialist





Recent Posts



In the digital world, your company website is your main ‘shop window’ and will be the focus of much of your sales, marketing, and social media promotional activity. Do you know how your website is performing, and where online visitors come from?


Effective goal setting will help you get the very best out of the year. Whether you want to grow your business or take more time for yourself, our five goal setting tips can help you achieve your long-term plans.


We've been getting into the Festive spirit with a little cubicle decorating competition throughout December. Check out the creativity of our team!